Michael Gerber has made it again into our Great Quotes in Franchising Podcast. This was Marty’s favorite quote that he frequently shares with his business students and the Collegiate Entrepreneurs Organization. Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine calls him “the World’s #1 Small Business Guru” – the entrepreneurial and small business thought leader who has impacted the lives of millions of individuals and hundreds of thousands of companies worldwide for over 40 years.